#1 Founder Mistake That Costs You Millions

Your personal brand is the single most valuable asset you own:

• Markets crash

• Startups collapse

• Tokens go to zero.

• Founders vanish overnight.

But if you can capture attention, and keep it…

You’ll never go broke.

Most founders chase capital. 

Smart founders attract capital through content. 

Let’s talk about how to build your personal brand.

Why Most Founders Stay Invisible (and Broke)

Most founders hide behind their brand account.

They think the logo & product will speak for them.

Spoiler: it doesn’t.

We’re living in a post-rug world.

Everyone’s seen the scams, failures, and vaporware.

Attention doesn’t come from features.

It comes from what you stand for.

Your beliefs, your mission, your vision.

People need a reason to care and that reason is you.

That’s how you stand out.

That’s how you earn their attention.

Data Proves It: People Invest in People

You need to be the face for your brand, not your logo

Let’s get into the numbers from a Sprout Social Study :

• Get +82% trust boost

• 3x more investor meetings

• Earn 5x more organic mentions on socials 

This is your unfair advantage.

Your competitors are faceless.

You? Be the founder who shows up.

This is your unfair advantage.

How to Gain Trust Quickly as a Founder

Here’s the framework:

1. Build in public

Post updates. Wins and fails. People remember the honest ones.

2. Show Proof

Back what you say with receipts, screenshots, metrics, demos.

3. Show your face

Go live on podcast. Hop on Spaces. Film a 30-sec video. Human > logo.

4. Give more than you take

Turn your knowledge into threads, memes, or short vids. Education = leverage.

Put value out for free. It always comes back.

5. Be boringly consistent

Trust is built in reps, not moments.

How Jesse from Base Became a Brand

Jesse didn’t go viral by accident.

He showed up every day:

Tweeting about his mission, sharing product progress, speaking on Spaces, and responding to the community.

Now when you think of Base…

You think of Jesse.

You can do the same.

Lastly 

• VCs will ghost you.

• Markets will crash suddenly 

• Competitors will copy your features.

But no one can copy YOUR voice.

No one can steal YOUR audience.

Your personal brand is recession-proof. Start building it now before you need it.

Keep building,

Jax 

PS - Are you a Web3 founder who’s raised $3M+? Let’s discuss how we can grow your mindshare with twitter. 

PSS - Forwarded this email? Sign up here.