A Diabolical Marketing Trick

You’re being manipulated.

Every time you open your eyes, brands are fighting for your attention.

One of the most diabolical tricks?

Colors.

Sounds wild, but color psychology is real.

In Drunk Tank Pink, researchers discovered:

• Pink prison walls calmed aggression.

• Red uniforms boosted teams’ chances of winning.

• Blue environments sparked creativity in workers.

Colors hack emotions before logic kicks in. They speak to your subconscious.

And the best brands master this.

Feid didn’t pick neon green by accident.

It’s his signature. Fans see it and feel his presence instantly.

Bimma Williams, a collab marketing genius, uses purple the same way.

It dominates his brand, giving him instant recognition and authority.

But does this work in Web3?!?!

Yes, look at Eclipse:

Their unique green owns Web3 timelines.

Every post, every announcement… same color.

This isn’t a coincidence. It’s strategy.

Colors do three things:

• Build trust without words.

• Create instant brand recall.

• Trigger emotions words can’t replicate.

So, what feeling does your project want to evoke?

• Security? (Trustworthy blues.)

• Urgency? (Bold reds.)

• Excitement? (Vibrant yellows.)

Choose a color and own it.

Make it part of everything—your website, your posts, your merch.

You want users to think:

“Oh, I know exactly what this is.”

That’s when your brand wins.

Keep building,

Jax