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- Are you honking at a bus that will never move?
Are you honking at a bus that will never move?
My taxi driver spent 10 minutes honking at a bus yesterday.
The bus wasn't moving.
It couldn't move.
It was dropping off passengers.
But instead of changing lanes, my driver just kept honking.
Louder and longer each time.
As if volume would somehow make the immovable move.
Founders do this every day with their marketing.
They keep "honking" at the same strategy that isn't working:
Tweeting into the void
Posting to ghost town Discords
Running airdrops to bots and farmers
And when it doesn't work?
They just honk louder.
More posts. More campaigns. More noise.
Meanwhile, the smart founders change lanes.
They recognize when a strategy is blocked and pivot.
This is what Pudgy Penguins did.
When NFTs cooled off, they didn't just make more NFTs.
They switched lanes – creating physical toys and mainstream partnerships.
Now they're in Walmart.
The most frustrated Web3 founders I meet are the ones still honking at buses.
They're doubling down on strategies that fundamentally can't move.
Some things just won't budge:
A cold audience with no trust
An algorithm that's working against you
A marketing channel saturated with noise
The solution?
Stop honking. Change lanes.
Create direct conversations with your audience through consistent media.
We helped a client stop honking and start moving.
Their weekly X Spaces now draw 600+ engaged listeners who actually care about decentralized AI.
No algorithms blocking them.
No competitors drowning them out.
No frustrated honking required.
For May only, we have 2 spots left in our X Spaces Authority Program.
8 weeks. 100,000+ impressions guaranteed. A clear lane to reach your audience directly.
Reply "CHANGE LANES" and I'll share the details.
Building with you,
Jax
PS: The definition of insanity is honking at the same bus expecting it to move. Time to try something different. Reply "CHANGE LANES" and I'll share the X Authority Program details.