Let's Build a Cult (Ethically)

"Our protocol uses zero-knowledge proofs to optimize cross-chain..."

yawn

Technical specs don't win hearts. Stories do.

However, most Web3 founders struggle to tell their story effectively.

They either:

• Get lost in technical jargon

• Sound like every other project

• Miss the emotional connection

There's a better way.

The Epiphany Bridge Framework

It's the secret method crypto projects use to make their founders icons.

And today, we're stealing it from a billion-dollar marketer.

(Thanks, Russell Brunson 🙏)

Why This Matters

Vitalik didn't sell Ethereum on technical specs. He told a story about decentralizing the internet.

The founders who win don't just build better tech. They tell better stories.

Your Story Framework (Steal This)

1. Backstory

Where were you when this all started?

Fill in: "Before I started building this, I was _______" (Example: "...watching DeFi users lose millions to bridge hacks")

2. The Wall

What obstacle seemed impossible to overcome?

Complete this: "The biggest problem was _______" (Example: "...every solution meant choosing between security and speed")

3. The Epiphany

The moment everything changed.

Write down: "Then I discovered _______" "And I realized _______"

4. The Plan

What path forward did you see?

Map out:

• What you decided to build

• Why this approach was different

• Your first concrete step

5. The Conflict

What stood in your way?

Share:

• Technical challenges faced

• Doubts you overcame

• Moments you almost quit

6. The Achievement

What finally worked?

Describe: "We knew we were onto something when _______" (Example: "...our testnet had a waitlist of 10,000 developers")

7. The Transformation

How is everything different now?

Fill in: "Because of this breakthrough _______"

Why This Framework Wins

This isn't just about telling a nice story.

It's about:

• Making complex tech relatable

• Building genuine trust

• Creating emotional investment

• Turning users into advocates

Quick Exercise

Take 7 minutes right now.

Fill out the Backstory section.

Just the first draft.

Don't overthink it.

Keep building,

Jax

P.S. Send me anything you want me to write about. I always love to hear from readers.