- Building Web3
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- Crush Your Haters
When you post online, one thing is guaranteed:
Angry comments
Haters, critics, trolls—they’ll come for you.
It’s tempting to ignore them. Maybe even log off for a while.
Don’t.
You’ll miss the chance to battle-test your ideas.
Every pushback is an opportunity to clarify and strengthen your message.
When I gave the Eclipse team a shoutout for their color-based branding strategy, a midwit replied:
“Is this where marketing is in 2025? Colored backgrounds? Absolutely nonsense, it’s hard to take seriously.”:
Crypto projects need one thing and one thing only.
TEAM-LED MARKETING.
Look at @EclipseFND:
Core team members have the same visual identity (Light green).
They post similar content promoting their project.
This is the future of web3 marketing.
— Jax Dwyer (@jaxxdwyer)
3:00 PM • Jan 30, 2025
Classic hater energy.
But instead of ignoring him, I leaned in and clapped back with a banger meme:
“If colors aren't important, please grayscale your app :)
And tell us how it goes (for science).”
Crickets.
Why? Because deep down, we all know it’s true. Colors stick.
The best brands know this.
It’s why Feid always uses green, Bimma always uses purple, and Eclipse uses light green.
You’re going to meet doubters when you share your vision.
Stay calm. Use the challenge to refine your story.
It’s not a debate. It’s training.
The strongest ideas are battle-tested.
Lean in and crush the haters.