Going viral.

Going viral.

Every founder dreams of it.

60 million views sounds incredible, right?

I did that and made less than $1,000 from it.

Not kidding.

The truth? Going viral with the wrong audience is worthless.

Web3 founders need to ask: "Viral with WHO?"

Being viral among 10,000 chain abstraction enthusiasts > 1M random TikTokers.

It's simple math:

If 10 investors see your content and 1 invests = $1M raised

If 1M randoms see your content and 0 invest = $0 raised

Kaito understood this.

They didn't target everyone.

They focused on one community first: Berachain.

Then expanded to Monad.

Then Fantasy Protocol.

Each time building deep, not wide.

Your turn:

1. Define your "perfect 100" followers

2. Create content specifically for them

3. Engage where they already hang out

4. Ignore vanity metrics

Pudgy Penguins didn't start with Walmart.

They started with dedicated collectors.

The difference between failed and funded Web3 projects isn't total reach.

It's relevant reach.

Go micro-viral with the right people.

Everything else is noise.

Keep building,

Jax

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