Most brands think thought leadership is random.

They see a CEO go viral and assume it's luck.

Reality check: Thought leadership is engineered.

Let's break down exactly how to build it—and how you can copy this playbook.

The Hard Truth

In today's market, great products aren't enough.

Trust is the new currency.

And without a voice, you're invisible.

The cost?

• Reputation risk

• Stagnant growth

• Investor blindness

• Missed opportunities

Let's fix that.

Step 1: The Cold Start Fix

Most brands launch too wide.

Smart thought leaders do the opposite.

They build a deep, niche community first.

How?

1. Direct outreach to ideal clients

2. Free value that solves real problems

3. Personalized relationships that build loyalty

Your audience needs to be narrow before it can be wide.

Who's your ideal reader? Define it now.

Step 2: The Expertise Amplifier

Once you have a core audience, build a vehicle for your expertise.

Take Kaito.

They created a "Yap Leaderboard" ranking system.

But they didn't target everyone.

They focused on one ecosystem: Berachain.

Why this worked:

→ Tapped into existing hype → Made it competitive → Made it shareable

One community dominated is better than ten communities ignored.

What's your one community?

Step 3: The Founder Flywheel

In a low-trust environment, anonymity kills brands.

82% of consumers trust brands with visible leaders.

Here's the flywheel:

1. Leader Profiles: Build personal platforms

2. Community: Create channels for conversation

3. Conversion: Turn attention into action

How to build it:

Your Profile Matters

• Real photos (no NFTs)

• Clear headline: Role + Company + Value

• Bio that shows expertise

• Link to your best work

Pick 3 Content Pillars

For Building Web3, I talk about:

1. AI

2. Crypto Culture

3. Web3 Marketing

Each pillar spawns hundreds of content ideas.

What are your three?

Start With One Platform

Master one channel before adding more.

If you write well, start with Twitter. If you speak well, start with video.

The goal? Find your voice through repetition.

The Virality Engine

Two secrets from brands that engineered virality:

1. Social Currency

People share what makes them look good.

Make your audience look smart when they share your content.

2. Public Visibility

If it's built to show, it's built to grow.

Create content designed for sharing.

Your 30-Day Action Plan

1. Week 1: Define your audience and content pillars

2. Week 2: Engage daily on your platform of choice

3. Week 3: Post 1-2 times daily on your main platform

4. Week 4: Analyze what's working. Double down.

The Payoff

If you commit to this for 90 days, you'll build:

• A loyal audience

• Thought leadership

• Trust in a skeptical market

Remember: People trust people before brands.

Thought leadership is how you make that connection.

Keep Building,

Jax 

PS - Want a personalized content strategy? Send me a reply

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