The Rollercoaster

Three months. 0 revenue.

That's how I started my crypto content business.

Then it happened → first client signed. First check deposited.

The high was electric.

Suddenly, I wasn't burning cash every month. I could breathe.

Then came a connection to Jesse Pollak (the founder of Base).

Holy hell.

One of the biggest names in the industry wanted to come on my podcast?

I was on top of the world.

First client locked in.

Big-name podcast guest lined up.

More clients surely around the corner.

Things were lining up perfectly.

Until they weren't.

Jesse's PR team shot down the podcast. No new clients signed. The momentum evaporated.

The Truth About Building

This is the entrepreneurial cycle no one talks about enough:

High → Low → High → Low

Today I felt down.

Worked all weekend. Slept poorly. Felt disorganized in front of my team.

Made maybe 1% progress on the product.

But I kept going.

The One Skill That Matters

The most valuable entrepreneurial skill isn't talent or connections.

It's continuing when you don't feel like it.

Working on days when inspiration is gone. Showing up when the metrics are flat. Building when no one's paying attention.

Those 1% days compound.

Over time, they become the foundation of your biggest wins.

For The Builders

If you're in a low right now—whether it's a day, a week, or a month—it's normal.

The lows get shorter as your skills grow.

But they never disappear completely.

Keep Building,

Jax 

P.S. Need help with your Web3 content strategy? Book a call: https://calendly.com/jaxdwyer/technical-content-strategy

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