Marketing is a Scam

Marketing has a bad reputation.

People say it’s manipulative, deceptive, or just hype with no substance.

And sure, bad marketing is all of those things.

Good marketing? It’s why you trust certain founders before they even launch. 

Why some crypto projects get traction while others disappear.

Why Web3 Founders Get This Wrong

Many founders believe:

• “If we build something great, people will come.” (They won’t.)

• “Marketing is just tweeting.” (No, it’s storytelling, positioning, and trust-building.)

• “Our tech speaks for itself.” (It doesn’t; People need context.)

Crypto is full of builders who underestimate perception.

If people don’t understand what you do, don’t trust you, or don’t care enough to try your product, you lose.

Good Marketing ≠ Lies

Good marketing is matchmaking.

• It connects the right product with the right people.

• It makes complex ideas simple.

• It builds trust, the most valuable currency in crypto.

Bad marketing overpromises and underdelivers.

Good marketing? It educates, engages, and earns attention.

How to Market Without Feeling Like a Scammer

1. Start with the truth: What makes your product good? If you can’t answer that, fix the product first.

2. Make it simple: You're overcomplicating if an outsider can’t understand it in 10 seconds.

3. Show, don’t just tell: Use case studies, user wins, and real results instead of vague promises.

4. Be consistent: Marketing isn’t a one-time tweet. It’s a habit.

5. Talk like a human: No jargon, no AI-speak, no corporate fluff.

Who Gets It Right?

• Jesse from Base: Founder-led transparency.

• Pudgy Penguins: Community-driven virality.

• MegaETH: Great positioning + real utility.

None of them scammed their way to success. They just marketed better.

Keep Building,

Jax 

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