No One Trusts Web3 Anymore

Here’s How To Build Back Trust

Jax Dwyer
February 07, 2025

Crypto marketing is too focused on:

But that’s not what makes or breaks a project anymore.

Trust is the New Currency in Web3

People don’t care how you wrote your app in Rust.

They care about whether they can trust you.

So, how do we earn trust in crypto?

Here are 4 practical ways to build trust for your product.

Trust is built by people, not by products.

Founder-led marketing is the secret here.

People want to invest in people, not just ideas or tokens.

When they see the human behind the project, they feel more connected.

They start believing in your mission, not just your tech.

Look at:

The best Web3 projects don’t just have users.

They have believers.

Look at Farcaster. Not the most advanced tech.

But it’s thriving because users believe in the vision.

Build a community that feels ownership.

Give them a stake in your success—whether it’s governance, incentives, or just making them feel heard.

Web3 has a credibility problem.

Too many big claims. Not enough delivery.

Want trust? Show, don’t tell.

Instead of “We’re revolutionizing DeFi,” try:

→ "We saved users $12M in gas fees last year."

→ "200K wallets use us daily."

→ "We process $500M in volume per month."

Data builds credibility. Stories make it stick.

The worst trust strategy? Doing nothing.

You don’t need to be perfect. You need to be consistent.

That’s how trust is built in Web3.

And trust is the only thing that lasts.

Want to earn trust in 30 days? Start by building your founder profile and show up every day.

The longer you wait, the longer it’ll take.

Keep building,

Jax

P.S I’m thinking of writing a guide on creating founder profile. Would that be helpful? Shoot me a reply.