protein cookies (horrible news)

Yesterday I ate two protein cookies.

Big mistake.

My stomach's still angry about it.

The package promised the perfect combo - delicious cookie + muscle gains.

What it delivered: stomach pain + regret.

This happens in Web3 marketing all the time.

Founders chase quick growth hacks that promise everything.

Remember GALXE campaigns?

One client pumped thousands into one.

Short-term? Looked amazing. Follower count exploded.

Two months later? Organic engagement collapsed.

They got the "protein cookie" of marketing:

• Quick dopamine hit

• No sustainable results

• Terrible long-term consequences

Brand accounts face this temptation daily.

Take the shortcut. Run the token giveaway. Boost the vanity metrics.

But the stomach ache always comes.

The alternative?

Build something sustainable.

We just helped 0G establish weekly X Spaces that pull 600+ listeners per episode.

No shortcuts. No gimmicks. Real authority in decentralized AI.

They're building an owned media channel that works month after month.

There's a reason my company is called "Build Media" not "Sugar Rush Media."

The question is:

Are you eating the proverbial protein cookie of Web3 marketing?

Or are you ready to build something that lasts?

For May only, we have 2 spots left in our X Spaces Authority Program.

8 weeks. 100,000+ impressions guaranteed. Direct access to our network of 250+ founders and investors.

Reply "NO COOKIES" and I'll share the details.

Keep Building,

Jax

PS: For May only, we have 2 spots left in our X Spaces Authority Program. Reply "NO COOKIES" and I'll share the details.