Secret Formula For More Attention

Web3 marketing is broken.

You know it. I know it.

Sadly, most projects:

• Sound the same.

• Look the same.

• Fail the same.

But, there's a better way.

And it's a 100-year-old marketing formula that still works today.

AIDA.

Attention

In crypto, you're fighting for milliseconds of focus.

Your competitors? Not just other protocols.

You're battling against:

• The entire internet

• 8,732 IRL distractions

• A market with serious trust issues

Stand out or die.

Use big numbers, shocking statements, and force them to stop scrolling.

Interest

Now you've got them looking.

This is where most crypto projects fail.

They dive straight into tech specs.

Wrong move.

Instead, add the pain of the problem you solve.

"Tired of paying 80% of your yield to MEV bots?"

"Sick of waiting 15 minutes for a transaction to clear?"

Make it real. Make it hurt.

Desire

This is where the magic happens.

Don't just list features.

Paint the after picture.

Show investors what life looks like after they back you:

• Their portfolio growing

• Their thesis recognized

• Their reputation enhanced

Show users what your product gives them:

• Time saved

• Money earned

• Stress eliminated

Remember: nobody wants a drill. They want a hole in the wall.

(read that line again)

Action

Most Web3 marketing stops at desire.

"Check out our docs for more info."

That's not a call to action. That's surrender.

Be specific about what you want them to do next:

• "Book a demo with our team here"

• "Connect your wallet and try it now"

• "Join our community call this Thursday"

Add urgency. Add FOMO.

Real reasons to act now.

RIGHT F’ING NOW (that’s the mentality of good writing)

Your Turn

Next time you draft a tweet, write a blog post, or update your website:

1. Start with a pattern interrupt

2. Hook with a problem they recognize

3. Paint the promised land

4. Tell them exactly what to do next

Try it today.

Share your results with me by replying.

Keep Building,

Jax 

PS - If you run a crypto brand with over $5M raised, book a call here to grow your twitter.

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