The Growth Hack You're Missing

Most founders ignore Twitter's most powerful feature.

The DM.

While everyone obsesses over tweet engagement, the real growth happens in private conversations.

But who has time to find and manually start 20 convos daily?

Not me. Not you.

Here's the solution I use.

The Twitter Growth Flywheel

Twitter requires you to be social to grow.

Period.

The algorithm rewards conversations (not talking into the void).

Most founders fail here. They post and vanish.

Winners build relationships.

But relationships don't scale naturally. You need a system.

Enter The Connector Campaign

This is where automation meets authenticity.

I use Drippi to execute what I can't scale manually.

The strategy is simple but powerful:

• Find influential accounts in your niche

• Scrape who they follow (not their followers)

• Send 20 DMs daily (that don’t look automated)

• Start real conversations that create connections

“But, why target who they follow instead of followers?“

Because these accounts have already been vetted by someone influential.

They're pre-qualified.

When done right, this approach creates a continuous pipeline of high-quality connections.

The Results That Follow

Each DM creates two possible outcomes:

1. They ghost you (no loss)

2. They follow back (massive win)

When they follow back, three things happen automatically:

• They see your content in their daily feed

• Your credibility increases through association

• Natural conversations lead to unexpected opportunities

One strategic connection can change everything in Web3.

But there's a critical step before you send that first message.

Your Profile: The Silent Salesperson

Before launching connector campaigns, you need to optimize what people see when they check you out.

Think of your profile as a landing page:

• Clear avatar (smiling, professional)

• Bio with your role + value proposition

• Pinned tweet explaining what you offer

Your profile must answer three questions in seconds:

• Who are you?

• What content to expect?

• Why should they care about you?

With your profile optimized, now you're ready for the approach.

The Connection Approach

Here's where most founders sabotage themselves.

They pitch immediately.

Don't.

Lead with genuine curiosity:

• "Loved your take on [specific topic]"

• "Curious about how you're approaching [industry challenge]"

• "Your thread on [subject] made me think differently about..."

Make it about them first. You can use AI to personalize these messages.

Or, if you’re just a chill guy like me, you can send them the Jax special “gm gm [First Name] what’re you building these days?”

Don’t make it too complicated. Simple and then sexy.

We can always get fancy later with AI.

Lite Persistence

Now, they may not respond.

These big accounts get hundreds of messages a day.

So think…

Can you offer them something, like an invite to a weekly space or a co-author spot on your blog?

Get creative to get some responses.

(Again, this is all automated if they don’t respond.)

The Indirect Pitch (When You're Ready)

Only after establishing meaningful rapport should you:

• Share what you're building

• Frame it as seeking feedback

• Ask questions, not for purchases

This builds trust before transactions—essential in the skeptical Web3 space.

Unless you're desperate for cash, play the long game.

The relationships you build will pay dividends far beyond any quick sale.

Scale Your Network, Scale Your Business

Implementing this approach creates a sustainable growth engine:

1. Set up Drippi (or similar tool)

2. Target 20 outreach messages daily

3. Track conversations and follow-ups

4. Measure new followers from this channel

While everyone fights for attention in the timeline, you'll build real relationships in the DMs.

In Web3, your network determines your net worth.

Time to build it strategically.

What other questions do you have about implementing connector campaigns?

Keep Building,

Jax 

PS - Are you a Web3 founder who’s raised $3M or more? Let’s discuss how we can grow your mindshare with Twitter. 

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