The Only Content Framework You Need

You’re not posting enough.

I can already hear the excuses:

• “I don’t have time for more content.”

• “I need each post to be perfect.”

• “I’m waiting until I get a better strategy.”

Forget all that.

Here’s the truth:

When you’re starting out, you don’t know what works.

The only solution?

1. Do more.

2. Get better.

3. Make it faster.

Let’s break it down.

Step 1: More

Volume negates luck.

You don’t know what your audience actually wants.

The only way to figure it out is to post more.

When I was helping my girlfriend start her food video content, she kept overthinking it.

• “What if I try this type of video?”

• “Or should I try this?”

My answer? Try both. Post more and see what sticks.

If you’re only posting once a day on Twitter, can you bump it to three times?

If you’re posting weekly on LinkedIn, can you go daily?

More is how you get early data. It’s how you spot trends.

You learn by doing, not by theorizing.

But once you hit that max volume…

Step 2: Better

Once you’ve posted a lot, patterns emerge.

Now you can refine. Some posts are crushing it. Others flop.

At this stage, it’s about improving quality without sacrificing consistency.

Example:

Let’s say you’re posting 5 times a day, but half the posts are filler.

Scale it down to 3 high-impact posts and invest more time in each one.

Optimize everything:

• Better hook.

• Graphics and GIFs (visuals are key).

• Pulling insights from top performers.

The goal is fewer but higher-quality posts.

Now, with great content locked in…

Step 3: Faster

This is where you build speed and efficiency.

Let’s say it takes an hour to write those three banger posts.

Can you cut that to 45 minutes?

• Use AI tools (custom GPTs to draft ideas).

• Delegate drafts to your team so all you need to do is review them.

• Systematize a swipe file so you have templates ready for repeatable formats.

Content should get faster as your skills improve and processes mature.

This applies to every platform:

• Twitter

• LinkedIn

• YouTube

This is the game.

More. Better. Faster.

Anytime you hit a bottleneck, step back and ask:

1. Are we doing enough?

2. Is the quality there?

3. How can we increase speed?

I stole this from Alex Hormozi, and it’s saved me a lot of wasted time.

Apply it.

And if you need help scaling content, you know where to find me.

Keep building,

Jax

PS - If you're a funded crypto project looking to boost growth through proven content strategies, book a call here.