Web3 Marketing Is Stuck in 2021

Your competitors are all saying the same thing.

"We're the best DEX on Solana!"

"We're revolutionizing NFTs!"

"Join our community!"

Boring.

Predictable.

And ineffective.

The Hidden Pattern Behind Every Successful Web3 Project

The crypto market has evolved.

First movers had it easy.

Now? Just existing isn't enough.

The projects capturing millions in attention aren't just better built.

They're better positioned.

They understand market sophistication.

The 5 Stages Every Market Follows

In his legendary book "Breakthrough Advertising," Eugene Schwartz revealed a pattern.

All markets evolve through 5 distinct stages:

1. Innovation (Just being new gets attention)

2. Competition (Features and benefits battle)

3. Unique Mechanism (HOW you're different matters)

4. Mechanism Competition (Unique approaches compete)

5. Identity/Emotion (Brand and community loyalty drives adoption)

Most Web3 projects are stuck in Stage 2.

Endlessly shouting features and chains.

The winners have moved to Stage 3.

From AI to Web3: Same Pattern, Different Industry

In 2023, simply saying "AI" in your marketing worked magic.

In 2025? Everyone's using AI.

The term lost its power.

Web3 followed the exact same path:

In 2017-2020, "blockchain" was enough.

Now, it's just noise.

How Kaito Engineered Virality (And Made Millions)

Kaito didn't launch "another analytics tool."

They created the "Yap Leaderboard."

A ranking system for who drives attention in Web3.

But that's not all.

They targeted one ecosystem first: Berachain.

Why?

1. They tapped into existing hype

2. They made it competitive

3. They made it shareable

Their Genesis NFT jumped from 0.1 ETH to 7 ETH in just 30 days.

That's an $18,641+ increase.

Not luck.

Strategy.

Your Market Sophistication Playbook

To break through in today's crowded Web3 market:

1. Find your unique mechanism

What's your "secret sauce" for solving problems?

2. Name it something memorable

Give it an ownable name like "Yap Leaderboard"

3. Target one community first

Dominate a niche before expanding

4. Design for sharing

Make it easy for users to flex being part of your ecosystem

5. Tell a different story

Don't compete on features everyone claims

The Difference Between 0.1 ETH and 7 ETH

The Web3 projects that will win in 2025 aren't necessarily those with the best technology.

They're the ones with the clearest unique mechanism.

A different approach.

A memorable name.

A story worth sharing.

As one founder told me:

"In web3, the community doesn't buy what you built. They buy the opportunity."

What opportunity are you really selling?

Keep Building,

Jax 

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