Web3 Sucks at Branding

The best marketing ideas don’t come from:

• Monad

• Base

• Solana

If you only look at other crypto projects for inspiration, you're thinking too small.

Meet Feid.

2 years ago, he was just another reggaeton artist from Medellín.

Now? A global icon.

But how?

He nailed branding and community.

Branding:

• Signature Colors: Neon green and orange became his identity.

• Unique Aesthetic: Combining Colombian and Japanese culture (often using cartoons).

• Iconic Look: White Oakley sunglasses and bold streetwear in his signature colors.

• Typography: Nearly every song title features “xx,” a nod to his self-given nickname, “Ferxxo,” making his brand instantly recognizable.

• Strategic Collabs: Partnered with Marvel and Oakley, staying on-brand and leveling up his reach.

Community:

• Built a Cult-Like Following: Fans don’t just listen—they speak “Ferxxo” slang like “Mor.”

• Immersive Experiences: His concerts aren’t just shows—they’re green-themed cultural events.

Now take a look at Pudgy Penguins.

Same formula. Same results.

• Unique Events

• Strong Visual Identity

• Deep Community Bonds

The biggest brands don’t just sell products—they sell culture.

Web3 founders, take notes:

• What colors make people instantly think of your project?

• What symbols or phrases can your community rally behind?

• What experiences make users feel like they’re part of something bigger?

Feid and Pudgy Penguins didn’t just market—they built identities that people want to belong to.

Steal from music, fashion, and lifestyle brands. That’s how you stand out.