Why Nobody Cares About Your Product (Yet)

"Everyone is ignoring you."

But why?

You built something great.

The tech is solid.

The use case is real.

But nobody’s paying attention.

No shares.
A vacant Discord.
And that sinking feeling: “Why does no one care?”

Here’s the hard truth:

It’s not because your product is bad.
It’s because people don’t know why it matters.

The real challenge in Web3 isn’t building great tech.

It’s making people believe it’s worth their time, trust, and attention.

Let’s fix that.

The Hard Truth About Web3 Marketing

Founders think the biggest challenge is building a good product.

It’s not.

The real challenge is getting people to believe your product matters.

But most projects launch like this:

• Announce a new L2, rollup, or DeFi app.

• Tweet about how it’s 10x faster or more scalable than competitors.

• Wait for engagement that never comes.

And when that doesn’t work?

They double down on more technical details, thinking that if people just understood the tech, they’d care.

Spoiler, that’s not how it works.

People Don’t Buy Products. They Buy Belief.

Think about the biggest narratives in crypto right now.

• Solana isn’t just a blockchain. It’s "the fastest chain eating Ethereum’s lunch."

• Celestia isn’t just modular. It’s "the missing piece for scaling crypto."

• EigenLayer isn’t just restaking. It’s "a new economic primitive."

Notice something?

None of these are just features.

They’re ideas people can rally behind.

And that’s the gap between where your project is now—and where it needs to be.

How to Make People Care About What You’re Building

If people aren’t paying attention, you don’t need better tech.

You need a better story.

Here’s how to fix it:

1. Stop Leading with Features

No one cares that your rollup is 20% more efficient.

No one cares that your DeFi app has slightly better yields.

People don’t buy incremental improvements.

They buy big shifts.

Your job isn’t to prove you’re a little better.

It’s to make people feel like they’re missing out if they don’t pay attention.

2. Attach Your Product to a Bigger Narrative

People need a reason to care.

That reason comes from attaching your product to something they already believe in.

• Are you helping crypto scale?

• Are you making onchain experiences as smooth as Web2?

• Are you fixing something broken in the industry?

Your product isn’t the story.

It’s just the vehicle for something bigger.

3. Find Your Opponent

Every great narrative has an enemy.

Apple had IBM.

Tesla had gas cars.

Web3 projects that win position themselves against something:

• Solana vs. Ethereum’s speed issues.

• Celestia vs. monolithic blockchains.

• Bitcoin vs. banks.

People love a battle.

Your project needs one.

4. Repeat the Same Message Until It Sticks

Most founders quit too early.

They think they can explain their project once, and people will get it.

Wrong.

The best messaging gets repeated relentlessly until people can repeat it for you.

Look at how EigenLayer keeps hammering, "Restaking is the new economic primitive."

Now, people believe it.

The Difference Between Being Ignored and Being Unstoppable

Nobody cares about your product until you give them a reason to.

And that reason isn’t a feature update.

It’s a clear, repeatable story about why your project matters.

If you don’t shape that story, no one else will.

And if you get it right?

People will talk about your product for you.